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{"id":1928,"date":"2016-07-12T10:12:08","date_gmt":"2016-07-12T10:12:08","guid":{"rendered":"http:\/\/finance.bold-themes.com\/main-demo\/?page_id=15"},"modified":"2022-06-19T14:09:24","modified_gmt":"2022-06-19T14:09:24","slug":"about-us","status":"publish","type":"page","link":"https:\/\/www.rezerect.ca\/about-us\/","title":{"rendered":"About Us"},"content":{"rendered":"

What is Rezerect?<\/span><\/span><\/h2>
Rezerect is an homage to your old haunts. It's a celebration of your former stomping grounds.
\r\n
\r\nWe bring beloved Toronto nightclubs, venues, bars and other live-music hotspots back to life as easy-to-assemble miniature cardboard replicas.<\/div><\/header>
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\""23<\/span><\/div>
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Most importantly, we raise funds for good causes along the way. A portion of profits from each project is donated to a specific cause that’s chosen by people associated with the venue – former owners, promoters, or patrons.<\/p>\n

We donate 20% of the profits from our 318 Richmond project to Colorectal Cancer Canada<\/a> in honor of Audra Miller. Audra is the late wife of Ben Ferguson, who ran dozens of Sykosis parties at 318.<\/p>\n<\/div>

<\/div>

The Process<\/span><\/span><\/h2>
Our team collaborates with building owners, occupants, managers, employees, promoters, patrons, and even neighbours to capture the true spirit of the venue.
\r\n
\r\nOftentimes these physical buildings no longer exist, or have undergone renovations that render them unrecognizable. We meticulously research the history of each property and scour through photo archives and city records to get the essential details right.
\r\n
\r\nWe utilize satellite technology (Google) to get a better idea of the dimensions of the building.<\/div><\/header>
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\"https:\/\/i0.wp.com\/www.rezerect.ca\/wp-content\/uploads\/2022\/05\/satellite.jpg?fit=640%2C502&ssl=1\"<\/span><\/div>
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Then we work with an artist who creates a raw sketch.<\/div><\/header>
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\"https:\/\/i0.wp.com\/www.rezerect.ca\/wp-content\/uploads\/2022\/05\/sketch-copy.jpg?fit=640%2C480&ssl=1\"<\/span><\/div>
<\/div>
Following that, we work with a digital artist to reconstruct each facet of the venue. Given some of these venues no longer exist, we rely on old photos, building plans, memories (and sometimes a little imagineering!) <\/div><\/header>
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\"https:\/\/i0.wp.com\/www.rezerect.ca\/wp-content\/uploads\/2022\/05\/allsides.jpg?fit=640%2C269&ssl=1\"<\/span><\/div>
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The finer details are then lovingly added.<\/div><\/header>
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\"https:\/\/i0.wp.com\/www.rezerect.ca\/wp-content\/uploads\/2022\/05\/sket2.jpg?fit=640%2C480&ssl=1\"<\/span><\/div>
A colour version gets shipped to our production team and they experiment with various ideas for assembling the replica once it's in cardboard format. <\/div><\/header>
<\/div>
\"https:\/\/i0.wp.com\/www.rezerect.ca\/wp-content\/uploads\/2022\/05\/folds.jpg?fit=640%2C432&ssl=1\"<\/span><\/div>
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Eventually, they settle on the easiest assembly method that provides the most structural integrity. <\/div><\/header>
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\"https:\/\/i0.wp.com\/www.rezerect.ca\/wp-content\/uploads\/2022\/05\/put.jpg?fit=640%2C834&ssl=1\"<\/span><\/div>
<\/div>
A print shop goes to work outputting the design on cardboard sheets and customizing die cuts for each piece.
\r\n
\r\nAnd, voila. It's not to scale, it's not perfect, but damn, it's a thing of beauty. <\/div><\/header>
<\/div>
\"https:\/\/i0.wp.com\/www.rezerect.ca\/wp-content\/uploads\/2022\/05\/finalcard.jpg?fit=640%2C404&ssl=1\"<\/span><\/div>
<\/div>
Finally, we have an artist create a beautiful, frameable piece that captures the original vibes of the venue.
\r\n
\r\nPlus, we make tees that feature the logos you miss the most. <\/div><\/header><\/div><\/div><\/div><\/div><\/div>
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\"https:\/\/i0.wp.com\/www.rezerect.ca\/wp-content\/uploads\/2022\/05\/pic1.jpg?fit=1024%2C768&ssl=1\"<\/span>
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MORE<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
\"https:\/\/i0.wp.com\/www.rezerect.ca\/wp-content\/uploads\/2022\/06\/shirt2.jpg?fit=1024%2C768&ssl=1\"<\/span>
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MORE<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
\"https:\/\/i0.wp.com\/www.rezerect.ca\/wp-content\/uploads\/2022\/05\/newhop1024.jpg?fit=1024%2C768&ssl=1\"<\/span>
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MORE<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
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<\/div>

Who is Rezerect?<\/span><\/span><\/h3>
We\u2019re former Toronto ravers, promoters, club managers, and owners. Then, just like that, we were forced to grow up. Now we\u2019re in bed by 11 pm so we can get to our 9-5 jobs. You can take us out of nightclubs, but you can\u2019t take nightclubs out of us.<\/div><\/header>
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\"https:\/\/i0.wp.com\/www.rezerect.ca\/wp-content\/uploads\/2022\/05\/bencrop.jpg?fit=1024%2C768&ssl=1\"<\/span>

Ben Ferguson<\/span><\/span><\/h3><\/header>
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MORE<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
\"https:\/\/i0.wp.com\/www.rezerect.ca\/wp-content\/uploads\/2022\/05\/jimcrop2.jpg?fit=1024%2C768&ssl=1\"<\/span>

Jim Applegath<\/span><\/span><\/h3><\/header>
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MORE<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>
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We Give Back<\/span><\/span><\/h3>
A portion of the profits from each project gets donated to a chartible organization that's chosen by those who operated or worked at the venue. It's usually something near and dear to their heart, in honour of a partner, employee or patron who passed away.<\/div><\/header>
<\/div><\/div><\/div><\/div>
\"https:\/\/i0.wp.com\/www.rezerect.ca\/wp-content\/uploads\/2022\/05\/colon.jpg?fit=1024%2C768&ssl=1\"<\/span>

20% of the Profits Donated to<\/span>Colorectal Cancer Canada<\/a><\/span><\/span><\/h3><\/header>
<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
\"https:\/\/i0.wp.com\/www.rezerect.ca\/wp-content\/uploads\/2022\/05\/audra.jpg?fit=1024%2C768&ssl=1\"<\/span>

In Honour of<\/span>Audra Miller<\/span><\/span><\/h3>
1974-2021<\/div><\/header>
<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

Blog<\/a><\/span><\/span><\/h2><\/header>
<\/div>
\"Rare<\/a><\/div>
May 19, 2022<\/span>by Jim Applegath<\/a><\/span>0<\/span><\/div>
Rare Footage: Inside 23 Hop in 1995<\/a><\/h5>
An exhaustive, decade-long search for footage inside 23 Hop finally came to an end last year. [ X-Files Music Intensifies ] A gentleman named Dwayne contacted director Colm Hogan (The Legend of 23 Hop) with an hour-long video taken in 1995 at a warehouse jam inside 23 Hop. These clips have only been shown a...<\/div><\/div><\/div>
\"What<\/a><\/div>
May 14, 2022<\/span>by Jim Applegath<\/a><\/span>0<\/span><\/div>
What the Eff Was Tri-Ad Photo Engravers, Anyway?!<\/a><\/h5>
318. 23 Hop. The birthplace of Toronto’s legendary rave scene. Ground zero for Toronto’s jungle scene. The Rise. The location was used for countless raves, after-hour events, booze cans, all-ages parties, and warehouse jams. If you did any late-night dancing in the early to mid-90s, you’ve definitely walked out of this address in the wee...<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>
<\/div>

What Should We Rezerect Next?<\/span><\/span><\/h3>
Now that 318 Richmond West is done, we want to hear from you. What nightclub and raves should we work on for phase 2? Vote now!<\/div><\/header>
<\/div><\/div><\/div><\/div>
\"https:\/\/i0.wp.com\/www.rezerect.ca\/wp-content\/uploads\/2022\/05\/ind1.jpg?fit=1024%2C768&ssl=1\"<\/span>
NIGHTCLUB VOTING BOOTH<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
\"https:\/\/i0.wp.com\/www.rezerect.ca\/wp-content\/uploads\/2022\/06\/ravevoteboth.jpg?fit=1024%2C768&ssl=1\"<\/span>
RAVE VOTING BOOTH<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>","protected":false},"excerpt":{"rendered":"

Override the digital divide with additional clickthroughs from DevOps. 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